The Shape of Design -Frank Chimero
Instead of talking about typography, grids, or logos, this book focuses on storytelling, co-dependency, and craft. It tries to supplement the abundance of technical talk by elevating why great work is done. Shape is a book about objectives, and it zooms out to answer a couple big questions: How does it feel to make things for other people? And how can we do so in a meaningful, engaged way?
TYPE
100% Organic premium matcha
ORIGIN
Blended cultivar from Uji, Kyoto
QUANTITY
20g (0.7oz)
Yabukita
The most celebrated and widely grown cultivar in Japan. Yabukita is known for its balance. It produces a smooth, approachable cup with gentle sweetness, fresh vegetal notes, and a clean finish. It forms the foundation of many exceptional matcha blends because of its consistency and harmony.
Okumidori
A rarer cultivar prized for depth and elegance. Okumidori develops a deeper emerald color, a softer bitterness, and a rich, lingering sweetness. It is often chosen for premium ceremonial matcha because of its creamy texture and refined umami.
Saemidori
Often called one of Japan's sweetest cultivars. Bright, vibrant, and naturally smooth with rich umami and almost no astringency. Highly prized for its refined and approachable character.